Both consultancy firms join forces in response to the growing demand for senior and integrated expertise in public and regulatory affairs, change communication and crisis communication.
Leading Brussels agencies Square Circle and SoWhatCommunications are combining their experience and expertise into a new joint offering, with a shared mission: to advise and guide companies and organisations to achieve their objectives via strategic communication, reputation and change communication. In a context where all companies are facing major challenges, from new legislation and regulations to economic pressure, geopolitical uncertainty and new strategic objectives, they need support on strategic communication and effective stakeholder management. These changes not only affect C-level executives, but also have an impact on employees, customers, investors, policymakers and the wider public. This is when clear, credible and strategically focused internal and external communication can make a real difference.
Shared vision, complementary strengths
SoWhatCommunications and Square Circle are combining their complementary expertise in public & regulatory affairs, crisis communication and change communication into an integrated offering and holistic approach. As one team they will assist organisations in anticipating and responding to change, with a strong focus on communication that supports strategic transformations, aligns stakeholders, protects and strengthens reputations, and makes change understandable and manageable both internally and externally.
Olivier Hinnekens, Managing Director of SoWhatCommunications: “We see that organisations have an increased need for guidance that is substantively strong, strategically sound and supported by senior expertise. Square Circle’s expertise allows us to support our clients even more effectively with strategic communication advice that strengthens organisations and makes them more resilient in turbulent times. We are in the process of completely integrating our activities to develop new tools to support our clients even more effectively.”
Katrien Decroos joins SoWhatCommunications as a partner
Katrien Decroos, co-founder of Square Circle, is joining SoWhatCommunications as a partner. With over 30 years of experience in strategic communication, management support and crisis management, she has been at the forefront of crisis and change communication during restructuring and transformation processes in Belgium.
Square Circle, which she founded together with Ludo Goethals in 2002, has built up a rock-solid reputation over the years as a discreet but decisive partner for leaders facing complex communication challenges.
Katrien Decroos, Managing Director of Square Circle: “We believe that strong communication is the key to the resilience and agility of people within any organisation. The partnership with SoWhatCommunications enables us to support clients even better with an integrated approach focused on impact, both internally and externally. The presence of extensive expertise also allows us to supervise even larger and more complex projects, both in Belgium and internationally.”
Both consultancies will continue to support their existing clients and will do so from now on as SoWhatCommunications – Powered by Square Circle, working together to tackle new assignments, leverage their combined expertise and strengthen their offering.
About SoWhatCommunications and Square Circle
SoWhatCommunications and Square Circle are leading Belgian consultancies in strategic communication and public & regulatory affairs. Together, they assist companies, governments and organisations with in-depth transformations, restructuring, crises and reputation challenges. Their joint offering includes strategic communication, crisis communication, change communication, public & regulatory affairs, internal communication, communication training, media training, stakeholder management and interim management. The new partnership SoWhatCommunications – Powered by Square Circle brings together a complementary team of senior experts: Olivier Hinnekens (Public Affairs and Crisis Communication), Katrien Decroos (Crisis, Internal and Change Communication), Olivier Trop (Crisis, Internal and Change Communication, Media Relations), Wim Hautekiet (Financial and Change Communication), Stefanie Pollet (Public Affairs and Change Communication) and Pierre Deraedt (Public Affairs and Change Communication).
More information: www.sowhatcoms.com – www.squarecircle.be
Press contact
Olivier Trop
Olivier.Trop@sowhatcoms.com
0486 510 419